What is Marketing ?
Marketing more than any other business function , deals with customers . Although we will soon explore more detailed definitions of marketing , perhaps the simplest definition is this one: Marketing is managing profitable customer relationships . The twofold goal of marketing is to attract new customers by providing superior value and to keep grow current customers by delivering satisfaction .
Wal-Mart has become the world's largest retailer , and one of the world's largest companies , by delivering on its promise , "Always low prices. Always!" At Disney theme parks, "imagineers " work wonders in their quest "to make dream come true today." Dell leads the personal computer industry by consistently making good on its promise to "be direct". Dell makes it easy for customers to custom design their own computersand have delivered quickly to their doorsteps or desktops . These and other highly successful companies know that if they take care of their customers , market share and profit will follow
.
Sound marketing is critical to the success of every organization . Large for-profit firms such as Procter & Gamble , Toyota, Target, Apple , and Marriott use marketing .
http://www.jbitdoon.com/academic/
Marketing more than any other business function , deals with customers . Although we will soon explore more detailed definitions of marketing , perhaps the simplest definition is this one: Marketing is managing profitable customer relationships . The twofold goal of marketing is to attract new customers by providing superior value and to keep grow current customers by delivering satisfaction .
Wal-Mart has become the world's largest retailer , and one of the world's largest companies , by delivering on its promise , "Always low prices. Always!" At Disney theme parks, "imagineers " work wonders in their quest "to make dream come true today." Dell leads the personal computer industry by consistently making good on its promise to "be direct". Dell makes it easy for customers to custom design their own computersand have delivered quickly to their doorsteps or desktops . These and other highly successful companies know that if they take care of their customers , market share and profit will follow
.
Sound marketing is critical to the success of every organization . Large for-profit firms such as Procter & Gamble , Toyota, Target, Apple , and Marriott use marketing .
No comments:
Post a Comment