Marketing Information System (or MIS)

The marketing information system consists of people , equipment , and procedures to gather , sort , analyse , evaluate, and distribute needed, timely and accurate information to marketing decision makers. A well -designed information system begins and ends with users.

          The MIS first assesses information needs . The marketing information system primarily servers the company's marketing and other managers, but it may also provide information to external partners. Then the MIS develops information from internal databases , marketing intelligence activities , and marketing research . Internal databases provide information on the company's own operations and departments . Such data can be obtained quickly and cheaply but often needs to be adapted for marketing decisions . Marketing intelligence activities supply everyday information about developments in the external marketing environment . Market research consists of collecting information relevant to specific marketing problem faced by the company . Lastly ,the MIS distributes information gathered from these sources to the right managers in the right form and at the right time.
                                                             

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