Advertising
Advertisements, one of the symbols of the modern society, are prevailing in
every part of the world. Widespread and influential, advertisements are capable
of convincing people to purchase commodities that they do not need. Among
various factors that contribute to the phenomenon is the temptation of seeming
lower price, the influence of celebrities and, in some cases, the exaggerated
functions of the products.
The foremost reason for the phenomenon is that hardly anyone is able to
resistant to the tempting low price, which is a trick played by the sly and
shrewd merchants. For example, there are always so many products on sale that
few of us are able to be sensible and rational enough not to be lured by the huge
price tags with "sale" on them. As a matter of fact, the buyers are hooked by the
seeming discount. By frenetic and irrational shopping, people would stock up
piles of items that they actually will not be in need of in the foreseeable future
or even for the rest of their lives.
Another subtle explanation rests on the fact that celebrities, who have been paid
a considerable sum of money, play an important role in the effect of
advertisements. Some famous stars are so influential that companies focus their
attention on them and make the best use of their fame. As a result, a group of
loyal fans would rush into stores and go into rapture if they are fortunate
enough to possess one. Consequently, both the stars and the sellers benefit from
the commercial game, regardless of what the consumers obtained.
The third convincing reason I would like to mention is that the exaggeration
made in the advertisements by the merchants is also deceitful. It is, undoubtedly,
confusing and puzzling for ordinary consumers to distinguish the unqualified
ones from millions of products presented in front of them. In addition, a
majority part of the merchants, some of whom are inadequate and inferior, are
in the disguise of appealing appearances. Consequently, if is of no wonder that
consumers would buy products preached to be perfect, a considerable number
of them are nothing but a waste of money. Naturally, it is probably too reckless
to maintain that advertising is a matter of cheating since some accompanying
merits also come along with it, such as the aesthetic values.
However, the minor advantages will never prevent us from concluding that
advertisements attract consumers to purchase useless products, because of their
so called discount, the effect of celebrities and the boastful description.
http://www.jbitdoon.com/
Advertisements, one of the symbols of the modern society, are prevailing in
every part of the world. Widespread and influential, advertisements are capable
of convincing people to purchase commodities that they do not need. Among
various factors that contribute to the phenomenon is the temptation of seeming
lower price, the influence of celebrities and, in some cases, the exaggerated
functions of the products.
The foremost reason for the phenomenon is that hardly anyone is able to
resistant to the tempting low price, which is a trick played by the sly and
shrewd merchants. For example, there are always so many products on sale that
few of us are able to be sensible and rational enough not to be lured by the huge
price tags with "sale" on them. As a matter of fact, the buyers are hooked by the
seeming discount. By frenetic and irrational shopping, people would stock up
piles of items that they actually will not be in need of in the foreseeable future
or even for the rest of their lives.
Another subtle explanation rests on the fact that celebrities, who have been paid
a considerable sum of money, play an important role in the effect of
advertisements. Some famous stars are so influential that companies focus their
attention on them and make the best use of their fame. As a result, a group of
loyal fans would rush into stores and go into rapture if they are fortunate
enough to possess one. Consequently, both the stars and the sellers benefit from
the commercial game, regardless of what the consumers obtained.
The third convincing reason I would like to mention is that the exaggeration
made in the advertisements by the merchants is also deceitful. It is, undoubtedly,
confusing and puzzling for ordinary consumers to distinguish the unqualified
ones from millions of products presented in front of them. In addition, a
majority part of the merchants, some of whom are inadequate and inferior, are
in the disguise of appealing appearances. Consequently, if is of no wonder that
consumers would buy products preached to be perfect, a considerable number
of them are nothing but a waste of money. Naturally, it is probably too reckless
to maintain that advertising is a matter of cheating since some accompanying
merits also come along with it, such as the aesthetic values.
However, the minor advantages will never prevent us from concluding that
advertisements attract consumers to purchase useless products, because of their
so called discount, the effect of celebrities and the boastful description.
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